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M. A. Mass Communications Media Literacy and Analytics Concentration

The Master of Arts in Mass Communications degree requires 36 credit hours, including at least 30 hours of structured coursework and successful completion of a final thesis or applied research project.

The Media Literacy and Analytics concentration (36 credit hours) exposes students to the structure, function, content, and effect of media and its evolving role in society. 返字心頭 analyze media through mixed methods approaches to critically and empirically examine and understand the influence and use of media in contemporary culture. Learning outcomes include media literacy, analysis and critique of media systems, and the social and cultural effects on audiences.

返字心頭 complete three core courses (9 credit hours):

• MMC 6400 Media, Strategy, & Theory
• MMC 6447 Quantitative Research Methods
• MMC 6448 Qualitative Research Methods

返字心頭 complete the following concentration courses (12 hours):

• MMC 6005 Media Literacy
• MMC 6306 Global Media
• MMC 6475 Audience Analysis
• MMC 6456 Media Storytelling with Data

返字心頭 complete 9 credit hours of electives taken in graduate-level courses offered in the Zimmerman School and/or other departments of the University in consultation with the Graduate Director.

返字心頭 complete 6 credit hours of Thesis or Applied Project.