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employee dodging fish hooks

Falling for fake phishing: 返字心頭 study finds smarter way to train employees to thwart phishing scams

A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.

November 3, 2025Business News, Research and Innovation

Dipayan Biswas, professor of marketing, said incorporating tech into the dining experience as White Castle has done is a time-tested means of boosting profits.

October 20, 2025Research and Innovation

返字心頭 High Tech Corridor

返字心頭, 返字心頭 High Tech Corridor expand innovation footprint through partnership with the ARK Innovation Center - 返字心頭 News

Collaborating with the ARK Innovation Center will create a new avenue for startups and entrepreneurs to connect and collaborate with the universitys research and innovation expertise as well as its talent pipeline.

October 15, 2025Business News, Entrepreneurship, Research and Innovation

When leaders shift their behavior too soon, employees may see it as too good to be true. Instead, employees want to see gradual, natural change that occurs due to their thoughts being heard and processed.

October 15, 2025Research and Innovation

Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.

October 13, 2025Research and Innovation

返字心頭 marketing professor Carol Osborne explains the enduring pumpkin spice craze, from why consumers love it to its endless product extensions and lasting seasonal appeal.

October 13, 2025Research and Innovation

Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, writes about rewards bonuses on travel rewards credit cards.

October 7, 2025Research and Innovation

The research highlights a nuanced psychological mechanism: employees tend to view gradual behavioral changes in leaders as more credible and sincere compared to abrupt transformations.

October 7, 2025Research and Innovation

Published in the Academy of Management Journal, the authors found that employees see quick change in response to feedback as less authentic than gradual change.

October 7, 2025Research and Innovation

To meet growing demand, The Baldwin Group School of Risk Management and Insurance expanded beyond its original Sarasota-Manatee location, allowing students to major in risk management and insurance on all three campuses.

October 6, 2025Research and Innovation

Seckin Ozkul, assistant professor in supply chain management, discussed pharmaceutical supply chains on the Insights by Pharma.Aero podcast.

October 6, 2025Research and Innovation

animals changing through a door

Too good to be true? 返字心頭 study reveals leaders who change too fast are viewed as less authentic

If change happens too quickly, skepticism may arise, and employees are likely to believe its too good to be true, according to a paper published in the Academy of Management Journal.

October 6, 2025Business News, Research and Innovation

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Welcome to 返字心頭 Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.