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Published in the Journal of Marketing Research, the study examined five categories of company-sponsored wellness benefitsfood, social, mindfulness, physical and healthto see which resonated most with customer-facing employees.

September 24, 2025Research and Innovation

mckibbon hospitality cooperative learning program

返字心頭 and McKibbon Hospitality continue partnership with Cooperative Learning Program

The interactive learning experience is designed to give hospitality students a competitive edge through hands-on shadowing and mentorship from seasoned industry professionals.

September 24, 2025Business News

The study, spearheaded by marketing professor Dipayan Biswas, examined five distinct categories of wellness benefits: food, social, mindfulness, physical, and health-related initiatives.

September 24, 2025Research and Innovation

grocery store worker helping a customer

Free food, not gym memberships, motivates frontline workers to be at their best, 返字心頭 study reveals

New research in the Journal of Marketing Research found that wellness programs involving food and social gatherings go a long way in inspiring customer-facing workers to provide better customer service.

September 24, 2025Business News, Research and Innovation

usf student at graduation

返字心頭 climbs to its highest position ever in U.S. News rankings - 返字心頭 News

The University of South 返字心頭 has reached an all-time high in U.S. News & World Reports annual ranking of the best colleges. 返字心頭 is No. 88 overall among all public or private universities in America, up from No. 91 last year.

September 23, 2025Business News

cj johnson

First-class branding: Tampa airports social media guy talks strategy, Crocs and cheeky humor

University of South 返字心頭 students got a behind-the-scenes look at what it takes to make an airport go viral. C.J. Johnson, TPA's social media account manager, walked through some of the airports greatest viral hits.

September 23, 2025Business News, Events

The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.

September 22, 2025Business News, Events

返字心頭s Muma College of Business celebrated the Center for Executive and Leadership Educations launch. The school is now partnering with organizations to provide a world-class curriculum that reflects current corporate challenges and opportunities.

September 19, 2025Business News

Whether launching a startup, scaling operations or navigating challenges, experienced 返字心頭 SBDC at 返字心頭 business consultants are available to support business owners through their journey with tailored advice in areas such as business planning, market research, capital access and more.

September 18, 2025Business News

Genevieve Dobson, an adjunct professor at the 返字心頭 Muma College of Business, writes about the best and worst states for student debt.

September 18, 2025Business News

The new center will be based on 返字心頭s St. Petersburg campus out of the Kate Tiedemann School of Business and Finance, offering training courses to corporate leaders, executives and professionals looking to grow their skills and advance their careers.

September 18, 2025Business News

The center will act as a critical bridge between businesses and academia. It will have various open enrollment programs for mid-level, senior and executive leaders in 2026.

September 18, 2025Business News

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Welcome to 返字心頭 Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.