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Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.
February 13, 2026Research and Innovation
In honor of Valentines Day, some married 返字心頭 professors, faculty members and university leaders shared how they found love alongside their academic careers.
February 12, 2026Events
Mastry's Brewing Company in St. Pete Beach has partnered with 返字心頭 to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.
February 11, 2026Research and Innovation
返字心頭 students place second in financial planning case competition
The competition, part of the 2026 Future Advisors Conference, gave personal financial planning students an opportunity to apply both technical and clientfacing skills in a realistic advisory setting.
February 11, 2026Honors and Awards
A firms decision on how to secure talent directly shapes its future competitiveness, a researcher from the University of South 返字心頭 said.
February 10, 2026Entrepreneurship, Research and Innovation
New research from 返字心頭 reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.
February 9, 2026Research and Innovation
返字心頭 research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.
February 9, 2026Research and Innovation
The American Gaming Association reports legal sportsbooks took nearly $150 billion worth of bets in 2024. The sports betting industry posted a record $13.71 billion in revenue during that same year.
February 9, 2026Research and Innovation
JA BizTown in Tampa Bay and Polk County is now Muma BizTown, recognizing the long-standing and transformative support of Pam and Les Muma.
February 9, 2026Entrepreneurship
While smart voice AI is popular for routine, 24/7 tasks, guests overwhelmingly prefer human concierges for emotionally meaningful or complex requests.
February 9, 2026Research and Innovation
Mastry's Brewing Co. partnered with 返字心頭's Brewing Arts program to create St. Pete Pilsner, a crisp pilsner featuring a student-designed label highlighting 返字心頭, St. Petersburg and the art of brewing.
February 9, 2026Research and Innovation
After 41 years in business education, Irene Hurst retired last month from the 返字心頭 Muma College of Business. Most recently, she served as the director of operations for the Center for Analytics and Creativity.
February 9, 2026Honors and Awards