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A groundbreaking research initiative in Tampa Bay will help determine if artificial intelligence, often considered a great equalizer, is mitigating racial and economic gaps or widening entrepreneurial divides.
June 16, 2026Entrepreneurship, Research and Innovation
Seden DoÄŸan said the key to using AI is to give it a detailed prompt to get the best personalized results. But she said not to rely on it because it could give inaccurate replies.
June 13, 2026Research and Innovation
A panel of experts shares the best sustainability resources in the age of AI, from analyzing energy use to predicting the environmental impact of hotel operations.
June 4, 2026Research and Innovation
When an empathetic chatbot can make things worse
After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.
Reviving legends: Hologram AI concertgoers value ethics over innovation
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage.
ÊÖ»ú¿´Æ¬ study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
March 30, 2026Research and Innovation
Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.
March 3, 2026Research and Innovation
Reviving legends: Fans value ethics over innovation at hologram concerts, says ÊÖ»ú¿´Æ¬ study
New research from the University of South ÊÖ»ú¿´Æ¬ reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.
February 27, 2026Business News, Research and Innovation
Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.
February 13, 2026Research and Innovation
New research from ÊÖ»ú¿´Æ¬ reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.
February 9, 2026Research and Innovation
ÊÖ»ú¿´Æ¬ research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.
February 9, 2026Research and Innovation