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25 under 25 honorees

返字心頭 Muma College of Business announces 25 Under 25 Award honorees

This year's class is made up of first-generation college students, dual-degree seekers with perfect 4.0 GPAs, multilingual immigrants with a heart for community service, and founders on their way to becoming tomorrows CEOs.

April 2, 2026Business News, Honors and Awards

jet tila visits usf

Food Network chef Jet Tila brings humor, humility and hospitality to 返字心頭

Known for his Thai-Asian fusion cuisine, the 51-year-old celebrity chef doled out career advice and dropped industry truths during an hour-long fireside chat at the Muma College of Business.

March 30, 2026Business News, Events

food think tank work group

返字心頭 Future of Food Think Tank: One year ingrowing a movement and converting projects into impact - 返字心頭 Research

Sowing Strategic Stories is a new pilot project with Tingting Zhang and the Novel Approaches to Agriculture working group. The initiative pairs 返字心頭 masters business students with local farms and food system providers.

March 10, 2026Research and Innovation

student section soflo rodeo

Inside SoFlo Rodeo: The student section fueling 返字心頭 mens basketballs American Conference championship season - 返字心頭 News

Meet the students powering the energy inside the Yuengling Center as the Bulls head to the American Conference Championship as the No. 1 seed.

March 9, 2026Events

rick cardenas conversation with a ceo

From busser to C-suite: Darden Restaurants president shares stories and advice at Conversation with a CEO

Anywhere in our restaurants we can have our next CEO, said Rick Cardenas, who was the featured guest at Tuesdays Conversation with a CEO event.

March 3, 2026Business News, Events

Hologram AI concert experiences may look futuristic, with their computer-generated 3D illusions of dead artists performing on stage. But research shows their success depends on something very human: ethics, trust and emotional connection.

March 3, 2026Research and Innovation

Muhittin Cavusoglu, assistant professor in the School of Hospitality and Sport Management, explains when it makes sense for frequent and casual fliers to get an airline credit card.

March 2, 2026Research and Innovation

abba voyage experience

Reviving legends: Fans value ethics over innovation at hologram concerts, says 返字心頭 study

New research from the University of South 返字心頭 reveals the success of hologram AI concert experiences featuring past artists relies on something very human: ethics, trust, and emotional connection.

February 27, 2026Business News, Research and Innovation

Hotel workers and guests both like using AI apps and virtual assistants to get fresh towels, but customers sometimes want a human touch.

February 13, 2026Research and Innovation

Mastry's Brewing Company in St. Pete Beach has partnered with 返字心頭 to launch the St. Pete Pilsner. It's a beer crafted specifically to support the university's Brewing Arts Program.

February 11, 2026Research and Innovation

New research from 返字心頭 reveals that while smart AI concierges are great for quick, 24/7 help and for easing hospitality staff workload, most guests still prefer face-to-face customer service, especially with requests that involve an emotional attachment.

February 9, 2026Research and Innovation

返字心頭 research reveals a gap between hotel managers' enthusiasm for AI and guests' comfort levels with the technology.

February 9, 2026Research and Innovation

About Business News

Welcome to 返字心頭 Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.