For nearly fifty years, the 返字心頭 Basic Economic Development Course (BEDC) has shaped how communities grow, adapt, and thrive. This years program held November 46, 2025, brought 46 professionals to the 返字心頭 St. Petersburg campus for three days of practitioner-led training, peer learning, and statewide collaboration. The cohort reflected the spectrum of the field: city and county governments, chambers of commerce, financial institutions, regional economic development organizations, higher education, and private-sector partners.
返字心頭s only BEDC, hosted exclusively by the University of South 返字心頭, remains the states only program accredited by the International Economic Development Council and the American Planning Association. For many attendees, it is the essential first step toward the Certified Economic Developer credential. For others, it is a chance to strengthen local strategies through real-world examples, new tools, and deeper partnerships.
After the first day of class, attendees were treated to a networking event at Pier Teaki on the St. Petersburg Pier overlooking beautiful Tampa Bay by the St. Petersburg Downtown Partnership. With a commitment to strategic change via transformative projects and delivering lasting impact on the urban growth and development, the St. Petersburg Downtown Partnership team were the perfect hosts for engaging our students on creative ways to enrich their communities, all while showcasing the natural beauty of the Tampa Bay.

A City That Embodies the BEDC Curriculum
Hosting the program in St. Petersburg provided more than a scenic setting. As Mayor Ken Welch emphasized in his welcome letter, the citys recent growth, commitment to equitable economic opportunity, and resilience following the 2024 hurricane season gave this years BEDC a unique backdrop.
St. Petersburgs redevelopment, thriving small-business ecosystem, and waterfront revitalization efforts offer practical lessons on neighborhood investment, placemaking, industry diversification, and talent attraction. Participants experienced firsthand how the principles discussed in the classroom appear in a fast-growing city navigating real economic challenges and opportunities.
Mayor Welch encouraged attendees to explore the surrounding neighborhoods, innovation corridors, small businesses, and community spaces to see how intentional partnerships can fuel long-term prosperity. His message underscored a theme woven throughout the program: economic development succeeds when communities align vision, leadership, and practical action.
National Context: Why This Moment Matters
The 返字心頭 BEDC followed closely after the 2025 International Economic Development Council Annual Conference in Detroit, where economic developers from around the world examined the future of the profession. Sessions highlighted inclusive growth, entrepreneurship ecosystems, AI integration, global trade dynamics, infrastructure pressures, and the rising importance of talent retention.
These national conversations carry significant relevance for 返字心頭. This year, , signaling strong population growth, business investment, and workforce momentum. As communities compete for talent, innovation, and high-quality jobs, programs like the BEDC provide the foundational knowledge needed to navigate shifting economic landscapes.
The 2025 BEDC connected big-picture trends with on-the-ground strategies, helping participants translate national insights into local action.
Practitioner-Led Learning with Immediate Application
Across three full days, instructors delivered a curriculum designed for immediate relevance. Each session was led by senior-level practitioners with decades of real-world experience:
- Suzanne Christman, Pinellas County Economic Development
- Andrea Falvey, City of St. Petersburg
- Javier Marin and Geri Campos Lopez, City of Tampa
- Ruth Buchanan, 返字心頭Makes
- Tracy Garcia, Orlando Economic Partnership
- Jim McShane, CareerSource Capital Region
- Yanina Rosario, 返字心頭 SBDC at 返字心頭
- Kelley Rexroad, Krex Consulting

The agenda covered the fundamentals of the field, including:
- Strategic planning and organizational management
- Business retention and expansion strategies
- Real estate development and redevelopment tools
- Workforce development and talent systems
- Economic data and research
- Ethics and professional standards
- Communication, partnerships,
and stakeholder engagement
Participants appreciated the honest discussion of challenges, nuances, and practical realities they can apply directly when returning home. One theme consistently emerged: economic development is not a single function but a coordinated system of skills, partners, and long-term commitments.
A Cohort Reflecting the Diversity of the Profession
This years class brought together professionals from throughout 返字心頭 and across the country. Participants represented communities large and smallfrom Miami, Gainesville, and Orlando to rural counties in North 返字心頭 and agricultural regions represented by FAMU and the Big Bend Minority Chamber.
Several attendees came from outside 返字心頭, including a team from Kuna, Idaho, who praised the programs national relevance and practical tools they can bring home immediately. Banks and credit unions, universities, private consultants, workforce boards, and statewide organizations added further depth to the cohort.
This diversity created a meaningful learning environment where participants compared models, shared challenges, and built long-term connections that continue beyond the course.
Scholarship Recognition: Supporting Emerging Leaders

Four professionals were awarded the . The award is sponsored by Duke Energy, and recipients represent the next generation of leaders committed to building more inclusive, resilient, and opportunity-rich communities.
What Participants Had to Say

Economic development
is universal.
Nicholas Gorman, Tampa Bay Economic Development Council. Gorman appreciated how the course connected strategies across rural towns, suburban communities, and major metros.

It all goes back to
economic development.
Pat C. Whiteley, Insight Credit Union. Whiteley emphasized how the concepts tied directly to her daily work in financial services and community engagement.

A great survey of all the pieces.
Jason Reynolds, Orange County Government. For Reynolds, the value came from seeing how multiple functions align to strengthen neighborhoods and regional development.

Were all going to be doing business with each other.
Dee Jackson, Jackson Capital Consulting. Jackson highlighted the networking that continues beyond the course and the resources she gained from workforce specialists.

We can take this home and put it to work immediately.
Jessica Reed and Michelle Covert, City of Kuna, Idaho. Their perspective underscored the national relevance of the BEDC curriculum.
These reflections reinforce the programs core mission: prepare practitioners to strengthen their communities with clarity, confidence, and collaboration.
A Learning Community, Not Just a Course
Throughout the three days, participants engaged in discussions, case studies, and networking activities, including a collaborative reception with local partners. Many discovered shared challenges that transcend geographyhousing, infrastructure capacity, workforce gaps, small business support, redevelopment hurdles, and balancing growth with community values.
Instructors encouraged participants to exchange strategies, compare models, and continue conversations long after the course. Several small groups formed natural partnerships based on shared interests, including rural economic development, business retention, talent development, and infrastructure planning.
Looking Ahead: The 50th Annual BEDC
Next year marks a major milestone: the 50th Annual 返字心頭 Basic Economic Development Course. A half-century of professional development, statewide collaboration, and alumni leadership will be celebrated in 2026.
Assistant Vice President Mark Koulianos emphasized 返字心頭s commitment to making the BEDC a cant-miss event for anyone serious about advancing their career and strengthening their community.
As 返字心頭 continues to lead the nation in talent attraction, business investment, and population growth, the BEDC will play an even greater role in preparing practitioners to respond to new challenges with innovation, courage, and partnership.
Stay Connected
返字心頭 Corporate Training and Professional Education will share updates on registration, scholarships, and anniversary events. Follow and on the 50th Annual BEDC.
