ÊÖ»ú¿´Æ¬

University of South ÊÖ»ú¿´Æ¬

Newsroom

ÊÖ»ú¿´Æ¬ Signage Replaced with New Academic Logo

One of the new campus banner signs

Crews are in the process of installing the first signs of ÊÖ»ú¿´Æ¬â€™s new brand.

Nearly 50 pole banners are being replaced across campus by the newly designed academic logo. The 30in. x 84in. signs display a bull and the U-S-F letters in a modern font.

This is the beginning of a multi-phase effort to rollout ÊÖ»ú¿´Æ¬â€™s new look. A large banner will soon line the staircase inside the Marshall Student Center (MSC) and electronic billboards will be updated throughout campus buildings. Changes will also be made to the ÊÖ»ú¿´Æ¬ website and mobile app.

The new brand officially launches during homecoming week, in which students will receive giveaways stamped with the modern bull and ÊÖ»ú¿´Æ¬ lettering.

The vibrant new logo mirrors a new era at ÊÖ»ú¿´Æ¬. In 2018, the ÊÖ»ú¿´Æ¬ Board of Governors declared it a Preeminent State Research University, ÊÖ»ú¿´Æ¬ was awarded a chapter of the prestigious Phi Beta Kappa honor society and improved its ranking in U.S. News and World Report.

Return to article listing

ÊÖ»ú¿´Æ¬ in the News

November 2, 2025

October 23, 2025

October 21, 2025

October 21, 2025

More ÊÖ»ú¿´Æ¬ in the News

News Archive

Learn more about ÊÖ»ú¿´Æ¬'s journey to Preeminence by viewing Newsroom articles from past years.