2023 E-Insights Report

Google Trends: State of Life Introduction

In this section the researchers present the analysis of trends in Google searches related to the state of life.

  1. Search for Housing
    This is the proxy for the search for housing.
    鈥渁partments for rent鈥� + 鈥渁partments for lease鈥� + 鈥渁partments near me鈥� + 鈥渉ouses for lease near me鈥� + 鈥渃heap apartments near me.鈥�

  2. Search for Drugs
    This is the proxy for the region鈥檚 activity related to drugs.
    鈥渉eroin鈥� + 鈥渃annabis鈥�+ 鈥渃ocaine鈥� + 鈥渨eed near me鈥� + 鈥渓sd.鈥�

  3. Search for Divorce Lawyers
    This is the proxy for divorce activity
    鈥渄ivorce lawyers.鈥�

  4. Family Moving to City Persona
    This is the proxy for migration to the city.
    鈥渉ouses for sale鈥� + 鈥渆lementary schools鈥� + 鈥渃ost of living鈥� + 鈥渏obs鈥� + 鈥渋nsurance cost.鈥�

  5. Leisure Traveler Persona
    This is the proxy for the tourist activity in the region
    鈥渢ourist attractions鈥� + 鈥渢ravel tickets鈥� + 鈥減laces to visit鈥� + 鈥渢hings to do.鈥�