Licensing
FAQs
What is a trademark?
A trademark is a recognizable symbol, word, or other identifiers that distinguish the University of South ÊÖ»ú¿´Æ¬â€™s name, logo, or other marks. ÊÖ»ú¿´Æ¬ trademarks represent the university’s identity and are protected by law to maintain brand integrity.
Why is licensing required for using ÊÖ»ú¿´Æ¬ trademarks?
Licensing ensures that the university’s marks are used consistently and appropriately. It helps protect the reputation and integrity of the ÊÖ»ú¿´Æ¬ brand, prevents unauthorized use, and ensures that licensed products meet quality standards.
How can I obtain a license to use ÊÖ»ú¿´Æ¬ trademarks?
To use ÊÖ»ú¿´Æ¬ trademarks, you must apply for a license through the Collegiate Licensing Corporation (CLC). Once approved, you can use the university’s marks on approved products in accordance with licensing guidelines.
Who can apply for a license?
Businesses, organizations, or individuals who wish to produce products bearing ÊÖ»ú¿´Æ¬ trademarks must apply for a license through the CLC. This includes manufacturers, retailers, and promotional companies.
Are there restrictions on how I can use ÊÖ»ú¿´Æ¬ trademarks?
Yes, there are specific guidelines for using ÊÖ»ú¿´Æ¬â€™s trademarks. The university’s marks must be used in a manner that aligns with its brand identity, and all designs must be approved by ÊÖ»ú¿´Æ¬â€™s Licensing Office prior to production or distribution.
What happens if I use ÊÖ»ú¿´Æ¬ trademarks without permission?
Unauthorized use of ÊÖ»ú¿´Æ¬ trademarks may result in legal action due to infringement. The university protects its trademarks to ensure they are used appropriately and, in a manner, consistent with its brand and reputation.
How do I contact the Licensing Office for more information?
For further details about ÊÖ»ú¿´Æ¬ trademarks, licensing, or to begin the licensing process, you can contact the ÊÖ»ú¿´Æ¬ Licensing Office directly via email usfbrand@usf.edu.